Join us for our next CBA Event!
Transforming HR & Total Rewards: Unlocking Success through People Analytics
Neurocrine Biosciences
6027 Edgewood Bend Court, 1st Floor, HR Training Room, San Diego, CA 92130
Wednesday, March 26, 2025
Time: 5:30 pm to 7:00 pm
Attendance for CBA members is free!
Non-CBA members may register for $30
AGENDA
5:30 pm: Dinner Served
5:30 pm - 6:00 pm: Networking & Dinner
6:00 pm - 7:00 pm: Program
Session Topic/Overview:
Transforming HR & Total Rewards: Unlocking Success through People Analytics
Join us for an interactive session where we will explore the value of a People Analytics strategy and how to build a roadmap for an effective analytics function. We will discuss defining key HR metrics that align with organizational goals, the role of HR technology in enabling data-driven decision-making, and strategies for driving change management to foster a data-centric HR culture. Bring your questions and ideas as we work together to deepen our understanding of this evolving field and its impact on our organizations!
Program Highlights:
- The Value of a People Analytics Strategy
- Building a Roadmap for a People Analytics Function
- Defining Key HR Metrics to Align with Organizational Goals
- The Role of HR Technology in Enabling Data-Driven Decision-Making
- Driving Change Management to Foster a Data-Centric HR Culture
Presented by:

Kelly Rocke
Director, Workforce Analytics - Blackhawk Network
Kelly Rocke has over a decade of experience in People Analytics, built on a strong foundation in HR. She began my career as an HR Generalist before transitioning into HR systems and analytics, leveraging a deep understanding of how all HR functions operate to drive data-informed decision-making. Passionate about providing a streamlined approach to business processes and people analytics, Kelly focuses on HR strategic initiatives that combine technology and data management to enhance data-driven decision making. She brings extensive experience with multiple HR systems, with a particular emphasis on Workday implementation and business processes to her work in People & Workforce Analytics.
Current: Director, Workforce Analytics – Blackhawk Network (3.5 years)
Prior: HR Analytics Manager – Enovis (Formerly DJO Global) (3.5 years)
HR Business Intelligence – Thermo Fisher Scientific (3 years)
Education: Arizona State University – BS Finance
Cornell University – HR Analytics Certification
AIHR – People Analytics Certification